Wednesday, 21 April 2010

Dominic Campbell - Blogging the Labour campaign

Accidentally came across Dominic Campbell's "Socialish" blog today and thought it was worth a mention. He's currently writing as part of Labour's new media team, sharing some of the tools and insights from the campaign.

Of particular interest to me is the idea of a virtual phone bank, allowing any activist to take part in the campaign, using a computer tool and their home phone. Call up your call list, open the script, start calling and enter the responses as you go. I have no idea how many volunteers they have working on this service currently, but its convenience and effort multiplying effect should pay dividends.

The 10 days inside the campaign post is worth a glance too. Only skims the surface, but you get a good sense of the pressure that's on people as they approach the final hurdle.



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